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Re:SEO case study: 8k to 200k monthly organic traffic by LeonM on Thursday February 06, 2020 @10:16AM (#22256550)
It is definitely not free.

But the answer is, as always: it depends.

A good way to start is RTFM. Google has many guides on how to optimize your website for their indexing service.

Re:SEO case study: 8k to 200k monthly organic traffic by wolco on Thursday February 06, 2020 @01:35PM (#22258786)
Step 2 ignore those and copy what your top 5 are doing.