How much of this is feature creep when teams feel obliged to keep adding more and more to justify their jobs? Let's say you work for Samsung in their TV software division. Other than incremental upgrades in screen technology coming through for you to accommodate, what else can you keep pushing through the pipeline to impress your managers? Maybe smart TV features are the low hanging fruit for these employees? I mean, I dislike that functionality, but maybe the pushback from the public isn't strong enough?