It has lots of rebranding. I often see "natural glutamates" on menus at nice restaurants, and I have a bottle of liquid aminos from Whole Foods (ironically[0]) at home that is basically a soy sauce derivative with extra MSG; it's actually really good.

I kind of wish I got to taste 80s era American Chinese food in it's full MSG glory.

[0] https://www.wholefoodsmarket.com/blog/whole-story/myths-and-...

> The short answer is that MSG, or monosodium glutamate, is an unacceptable ingredient at Whole Foods Market, thus not allowed in any of our products.