I wonder if the web won't become lighter then. Most of the cost is because webpages are ridiculously heavy (multiple MB, if not dozens), are ridden with analytics and other data collectors that require a lot of computing power to run in the datacenter. If there are no eyeballs looking at ads, you don't need a lot of that machinery anymore, and costs would go down drastically (who needs a data lake when you aren't analyzing what clickbait sells the most, because you don't make money from clicks anymore?)