I believe that your comment is spot-on. As one part of the population goes further and further towards living in a world where we get everything we need from a smartphone, another part of the population has figured out that this is the road to misery and is running quickly in the other direction, embracing stoicism, cold showers, and Crossfit workouts.

A podcast I listen to calls this "ordinary misery" and stresses the need to bring as much of it into our lives as we can stand.