For consumer products, the cloud makes perfect sense. Scaling, performance and orchestration make it a perfect fit. And who cares about the few things that fall into wrong hands here and there...

Our business, on the other hand, works closely with government agencies, insurance companies and similar institutions, and the cloud is an absolute no-go. All sensitive data on-premise on the intranet. No need for change.

I believe many people are not aware yet, that things in the cloud cannot be controlled, or they consciously accepted that. Many companies won't take this risk.