News for hackers. Stuff that matters.

A comment on Coca Cola's secret recipe revealed?. Parent comment

Re:Coca Cola's secret recipe revealed? by jessriedel on Tuesday February 15, 2011 @04:42PM (#2223469)
I dunno. I was under the impression that New Coke was an unmitigated disaster. Coca-Cola Classic (then just "Coca-Cola") was already the dominant soda when it was introduced, and I don't think they picked up any market share in the months/years after the introduction of New Coke. But they did spend a ton of advertising money on the new soda which failed spectacularly.
[ Parent | on HN ]
Re:Coca Cola's secret recipe revealed? by InclinedPlane on Tuesday February 15, 2011 @11:56PM (#2225063)
New Coke was fantastic for Coca-Cola. Coke was on the decline while Pepsi was on the rise. New Coke was an attempt to reinvigorate the brand and get people drinking more Coke again. It succeeded accidentally, as people decided they liked Coke as it had been, leading to a resurgence of sales.
[ Parent | on HN ]
Re:Coca Cola's secret recipe revealed? by jessriedel on Wednesday February 16, 2011 @02:31AM (#2225522)
Snopes thinks New Coke was beneficial to Coke, though purely accidentally:

http://www.snopes.com/cokelore/newcoke.asp

[ Parent | on HN ]