I was thinking more of the simplified HTML/CSS specification for AMP. Or at least that what I thought AMP was. I did a quick google search, first link was to the Google Amp guidelines, which has a link to ampproject.org. I can't get there, the browser won't let me because something is wrong with their SSL certificate (the cert's common name is firebaseapp.com, and it is serving up on amlpproject.org).