That's what makes this conversation interesting. People who are in the market for a $20K piece of test equipment are likely to be experts who are well equipped to evaluate the product's specifications.
Probably they are just as susceptible to hyperbolic discounting as others. So they undervalue the problem of maintenance in the future compared to saving some money now, even if they are thinking about it.
Information scarcity is a defining feature of modern market, let's not forget that.