That is largely why objectivity is a personality trait. Most people, at least non cognitively, don’t want objectivity. They want comfort or reassurance.

You can’t pretend to be objective when the appearance of such is convenient, because then you are just lying to yourself about dodging the emotional considerations that compose a decision. This sort of self deception is far more common than you might find comforting. Even highly objective people sometimes need guard rails to ensure their decisions are objectively quantifiable.

All decision making is a highly emotional experience in all cases for all people. It’s just how our primate brains work. For highly objective people a careful consideration of data and perceptions of balance are a fundamental part of that emotional experience in a way they cannot be for other people.