There is no one way to use the Internet that was "hyper-tuned". The most addictive way of using the Internet recreationally is naturally the one that most people fall into patterns of doing. If "a shallow stream of ads disguised as content" is the only Internet you're aware of, that's a commentary on you, not the Internet.

There are a million other ways to use the Internet regularly in a healthy and valuable way, and millions of people do it. I probably spend a moderate amount of time using the Internet recreationally, and I can think of half a dozen ways to do this. As one example, paying for ad-free YouTube (included with a GMusic streaming subscription) and spending your passive Internet time on the huge wealth of educational videos available, covering the entire spectrum from low-content entertainment to relatively dry[1] pure education.

Note that the tracking side of the Internet is more complex, and a lot less under an individual person's control. But that's a slight non sequitur from what we're talking about, which is the direct user experience and quality of content.

[1] Dry in the context of recreational Internet time; ie, not stimulating for a brain that's trying to be somewhat passive

Internet wasn't made for this, it was a resilient serious information distributed system. WWW added hypertext convenience on top of it. Only post web2.0 shifted toward business first approach