These are people that the MSM is trying to cancel quite literally right now.
I don't think Joe Rogan or Ben Shapiro should get fired from the average workplace (I'm not familiar with Jeanine Cummins) unless they insist on trying to impose their views. I don't think they should be banned from presumably neutral platforms (reddit, Facebook, Twitter).
On the other hand, I don't think they should be given a column in other media publications and they're more than fair game for ridicule and criticism. I don't think they have a moral right to publish in any subgroup within ostensibly neutral platforms (Facebook group, subreddit).
Oh I bet the Woke Twitterati (tm) would if they could, but Joe Rogan is in the same stratosphere as Ricky Gervais and Dave Chappelle where they are effectively impervious to cancellation barring some Harvey Weinstein/Bill Cosby-level misconduct.
https://www.hollywoodintoto.com/joe-rogan-cancel-culture-sme...
Surely you can tell the difference between talking about odious opinions on the internet, and making decisions as a representative of a company based on those odious opinions.
Either way advocating for an ethno-nationalist state in the U.S. is akin to supporting the forced removal of at least a third of the population, which is a despicable view to have.
Yes, they may. But while they do the workplace where most people interact is a livable place for the rest of us. We shouldn't make it easier to be heard if you have despicable views just because of the implied threat it might get worse.