I started withTXT in 2004. We had a group messaging product, GroupTXT, that was marketed to Fraternities, Sororities, and other university student organizations. The product was fairly successful, but even with the organizations paying healthy monthly fees and some advertising revenue, the messaging costs were eating us alive. At the time we had direct SMS agreements with the major cell carriers. I havent kept up with the industry and with costs, but every time I see a successful SMS messaging company sending millions of messages I always have to wonder how much investment money they are burning through.