Acting as if people are unaware of data collection is disingenuous. If you told the average facebook user how much facebook and its third-party partners knew about them, I doubt many of them would stop using the platform.
It's not just ignorance, but a sense of helplessness. People don't feel in control and don't have any clue how they might reduce what data leaks out in their daily lives. The thing is, they are absolutely right.
I know and understand a lot of this stuff and I don't feel like I'm in control of my data. Even if you take precautions, Google and Facebook track your progress across the web. If you don't use Google Maps, Google still tracks your location using your IP address for network calls (often when you aren't deliberately connecting to Google services) and both Google and Facebook have been slurping up people's purchase history through credit card companies.
How is someone who doesn't have a clue about this stuff supposed to exert any control or choice when the people attacking their privacy out-gun them so thoroughly?
Are they demonstrating their willingness, or do they simply not understand that there is a choice to be made? Considering the trivial difference in mapping performance in most places, I doubt most people would be willing to give up their privacy in exchange for saving a few seconds on their drive to the mall.
> Without a seismic shift in public attitudes towards privacy,
If people were truly aware of how much data is collected on them, how many people would opt in for the marginal benefits you get in return?