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Re:Tesla Financial Results 2019 Q4 by m463 on Wednesday January 29, 2020 @09:11PM (#22188297)
I think the cybertruck announcement caught the attention of a lot of "normal" people.

I remember years ago reading that although the "please don't squeeze the charmin" commercials were annoying, people remembered the name. Maybe a really weird truck announcement works the same.

Or it could be that "normal" people are starting to see model 3s showing up (outside of california for once)

Re:Tesla Financial Results 2019 Q4 by taneq on Wednesday January 29, 2020 @10:25PM (#22188586)
I'd never seen that before and it's brilliant. Advertising isn't meant to be unobtrusive and transparent like software. It needs to be attention-grabbing and memorable in order to work.