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Re:SEO lessons learned by writing a blog post every day for ... by michaelthiessen on Wednesday January 29, 2020 @09:43AM (#22180980)
Exactly this.

The point of most on/off page SEO things like meta tags and link building is to help Google understand what needs your website can satisfy.

If your content solves problems effectively, and Google understands how to connect you to the people who have those problems, that's when things work.

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