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Re:SEO lessons learned by writing a blog post every day for ... by michaelthiessen on Wednesday January 29, 2020 @09:40AM (#22180944)
Google has gotten very good at weeding out the hacks and tricks that black hat SEOs use (PBNs, spammy links, generated content, keyword stuffing etc.)

These days the most consistent way to get lots of traffic is to provide lots of value and help people.

Google can measure whether people bounce and keep clicking around for better answers to their queries.

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