But if someone's got a bead on a 99.99% efficient market, they can make a lot of money, whereas if you say "Ah ha! The market is not perfectly efficient! Here, I can make money doing this!", you probably won't make much.
(Then there are those who think the market is like maybe 10% efficient, in which case my response is, if it's so inefficient, go make money. That would imply all sorts of arbitrage opportunity. Why slave away in whatever job you may have now when there's such an inefficient market just waiting for someone smart & clever to pluck it? The answer is that where ever the market may be on the range of 0-100% efficient, to the extent that such a measurement is even particularly definable, while it may not be exactly 100.00000%, it's much closer to that than the 0% side.)
(Remember, efficient doesn't mean good or moral, which I think is the most common mistake I see on HN. It means something much more like "there are no easy arbitrage possibilities". It hasn't got anything to do with "goodness" or "morality" any more than analyzing gravity or electromagnetism in terms of its goodness or morality makes any sense.)
One example of which is hedge funds using satellite imagery:
* https://news.ycombinator.com/item?id=20243810
* https://newsroom.haas.berkeley.edu/how-hedge-funds-use-satel...
* https://www.theatlantic.com/magazine/archive/2019/05/stock-v...
If somebody comes up to you, a random Joe Schmoe, and tells you they have an investment that consistently beats the market on a risk-adjusted basis. Well... You can pretty much guarantee that they're full of shit.
Even just analyzing papers that passed the rigor of academic peer review, the sizable majority of market anomalies fail to replicate on an out-of-sample basis[1].
Like Newtonian gravity, to the extent that deviations exist it's either of very small magnitude or in very exotic conditions. The market anomalies that do exist, like the HML value effect or momentum effect, don't substantially improve the optimal portfolio and go through very long periods of deep drawdowns.
Or in the realm of the very exotic, there are small teams, in aggregate making up much less than 0.1% of the market, that do consistently out-perform. There common characteristics of these strategies are that they have tightly limited capacity, involve a huge up-front investment in technology and expertise, almost never offer to manage outsider money, and are extremely hard to replicate even by other experts.
Literally hundreds of thousands of folks have died on the very hill Medallion is holding.
The fact that there is just one firm with this track record is evidence that markets are pretty hard and relatively efficient.
Whether markets are so perfectly efficient that no firm can really beat the market, well that just seems like a pretty academic and unhelpful question.
You don't need some grand perfect market hypothesis to say 'man those returns look a bit too good to be true, what's really going on in there?"
But what if the opportunity is some kind of abstract pattern that doesn't make any sense to humans? You can hardly say that people would efficiently react to patterns that are entirely uninterpretable to them. So it leaves the door open for these sort of statistical artifacts - abstract side-effects or unintuitive properties of the overall system - to provide a sustainable source of alpha.