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Re:Radiohead New Album Sets Aside 'Pay What You Want' Model by rbranson on Monday February 14, 2011 @12:25PM (#2217606)
This article is ignorant and extremely biased. The first paragraph totally ignores the fact that consumer behavior radically changes when the price of a good hits zero. People who would otherwise not listen to Radiohead downloaded it -- just because it cost them nothing. The assumption made is that everyone who downloaded it would have ran out and bought it in stores, which is a terribly flawed premise. Did they listen to it once, or did they listen to it a thousand times? They may or may not have bought it, but it's impossible to tell.

I feel as though they did fantastic, considering people had the choice to get the exact same good for free or not free, and an amazing 38% of them paid for it. I'd feel safe betting that if other artists could pull this level of revenue off, they'd be beating the deep cuts taken by the record industry.

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