> I asked an Ivy League professor about hype and they said the exact opposite of your Ivy League professor
The context matters, I have heard the opposite response as well, from a professor I was working for, while he was doing just that: packaging narratives w/o regard to how well the methods actually work. The honest take came at a wine-and-cheese party from a professor I was not working for. There is a real conflict of interest here, and if people stand to gain by withholding information, they will do Just that.
It’s hard to get grants to try something really out there, especially from the NIH or NSF; DARPA is a bit more adventurous. Pilot data helps with this, but those experiments cost money too, so one approach is to make the project sound almost, but not quite, obvious in light of existing work.
At the same time, it’s also really hard to get funding to confirm something that everybody “knows”, even when the underlying data is actually not very convincing. These experiments need some hype.
Anyway, that's certainly the hype part that your anecdote refers to. Now how about the hokum? Did your Ivy League professor draw a computer on a cardboard box and put a kid inside there? Or did they use it for a bona fide machine learning research project?
I think those are fair questions as there's at least one story of a Media Lab project that misrepresented its technology and did not really perform the tasks which it claimed to have performed.