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Re:Trust Is at the Core of Software Marketing by Daneel_ on Monday January 27, 2020 @12:01PM (#22161225)
It depends on the industry and the size of your company. I’ve been in a position where the only choices we were given were upper-right quadrant products - nothing else was on the table.

That said, other companies don’t care two hoots about it and prefer to evaluate against their own criteria. Even for this it doesn’t hurt though - it can only add weight to the test results.

So yes, it’s valuable for many reasons.

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