This is the same logic motivating me to (infrequently) buy Windows computers from the Microsoft store. They don't benefit from a brand-new Windows PC that runs like molasses so they don't have any bloatware* or other performance slowing software like a Dell PC or worse, your typical Best buy computer. The prices are on-par despite not getting the kickbacks where most manufacturers generate the majority of their profit.

* except for that which is or comes with Windows. Unfortunately this has grown substantially - Windows 7 seems like something of a high-water mark for performance/polish/lean...