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Re:We Wasted $50K on Google Ads So You Don't Have To (2019) by ljf on Sunday January 26, 2020 @12:23PM (#22153280)
I was riffing on the famous book/Ted talk - https://youtu.be/IPYeCltXpxw

I agree the what often works for me, but if you want mass appeal it appears to be the Why that hooks people.

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