I think we'll probably see a wave of enforcement actions at some point that address some of this stuff.

There are still companies that hide the opt-outs in places I can't find after a lot of poking around (Oath, I'm looking at you), and a lot who will make the 'no tracking' button on their pop-up small and greyed out, and then ask you to confirm it using weird language like a link saying "Leave" that actually takes you back to what you were trying to read.