Re:How much longer will we trust Google’s search results?
by SquishyPanda23 on Saturday January 25, 2020 @11:10AM
(#22146844)
I'm not sure I understand your response.
Discerning the intent of a search is completely orthogonal to whether to serve advertisements.
Search engines are generally not great at discerning the intent of a search. For example they frequently return irrelevant results that don't match key words even when you ask for a literal search. This has been discussed a lot.
But that's an unrelated issue to whether the search should return advertisements in addition to search results.
Discerning the intent of a search is completely orthogonal to whether to serve advertisements.
Search engines are generally not great at discerning the intent of a search. For example they frequently return irrelevant results that don't match key words even when you ask for a literal search. This has been discussed a lot.
But that's an unrelated issue to whether the search should return advertisements in addition to search results.