I personally think (and hope) the ever-growing issues surrounding data privacy and the constant stream of data breaches we hear about will push people to demand solutions like this and embrace the tradeoff that comes with it. Hope we get more people using password managers. Hope we get more people thinking more deeply about how they can protect their data.

Time will tell what the people want! :)

That's my idealistic way of looking at it. Practically speaking, the burden on developers to adhere to GDPR and other data privacy laws is quite high. You can use this service to store sensitive user data and relax :)

That'll absolutely not happen in our lifetime if ever. You're projecting your developer centric view onto non-technical users who demand solutions that don't add friction to their lives, if it does it's not solving a problem but just adding a new layer of problems for them.

So not true. Browser and OS vendors recognize this problem. “Store this key securely and provide it to me” makes sense to implement, so websites can take advantage of all the hardening and security features of the device versus hoping someone doesn’t share a password between two sites.

Protecting data is solving a problem almost everyone is interested in, including non-technical people.

And the existence of password managers disproves your claim regardless. It adds more friction to my life to use a password manager versus an insecure password.

We're hitting a very particular tradeoff with this product, one which is largely untapped. We'll see which way the chips fall :)