Re:We Wasted $50K on Google Ads So You Don't Have To (2019)
by Rastonbury on Friday January 24, 2020 @10:41PM
(#22144494)
Did you read the article? Your last paragraph refers to a demographic and should be accounted for in a rung in the awareness ladder.
The reason people focus on conversion rate is because you can easily calculate spend and predict RoI. Coke can spend on a TV ad because it's a drop in the bucket but every dollar is valuable to a bootstrapped company. Exactly why you want to know what you'll get before one blow 50k on adwords.
The reason people focus on conversion rate is because you can easily calculate spend and predict RoI. Coke can spend on a TV ad because it's a drop in the bucket but every dollar is valuable to a bootstrapped company. Exactly why you want to know what you'll get before one blow 50k on adwords.