Geostationary satellites are launched from near the equator and then accelerated into a true eastward orbit when they're put into service (eastward because the earth rotates in an eastward direction and we want the satellite's orbit to synchronize with the earth's rotation). They could in principle be launched from far away from the equator e.g. Florida but that would require a ridiculous amount of fuel to get them into an equatorial orbit. Once they go out of service, their onboard thrusters fire (accelerating the craft in a mostly easterly direction -- not "up"!) which has the effect of raising their orbital height to a graveyard orbit.