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Re:We Wasted $50K on Google Ads So You Don't Have To (2019) by brianna_dickey on Friday January 24, 2020 @07:39PM (#22143741)
>Take a test-and-learn approach with small budgets to quickly fine-tune campaigns, focusing on page quality and clickthrough rates.

A good reminder that you can apply The Lean Startup methodology (Build > Measure > Learn) to projects of all sizes from forming a new company to running an ad campaign. Ship early, test often, rinse and repeat.

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