Newspapers used to be relatively well targeted. You know people reading the Podunk Times are probably in the Podunk region. But now the competition has surged ahead, and you can target on Facebook "people who run as a hobby and are African American and live in a metro with great than >500K population" or whatever.

But from a consumer point of view, is it better to be targeted in a loose way by people guessing about your demographics or an exact way by people who know your demos? And as a publisher, how the hell are you supposed to make content if all the money is gobbled up by the platforms?

I think we should return to status quo ante by just banning the collection of targeting data. We know that the old ad ecosystem worked because we observed it working, and we know that the new one sucks because we observe publishers going bankrupt and privacy being violated.