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A comment on We Wasted $50K on Google Ads So You Don't Have To (2019). Parent comment
New customers spending new money (net new)
Current customers increasing spend (expansion)
Current customers decreasing spend (contraction)
Current customers leaving (traditional churn)
Net negative churn means when you add up the bottom three, revenue has increased.
Another way to say it is you don’t have to add new customers to keep growing revenue.
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New customers spending new money (net new)
Current customers increasing spend (expansion)
Current customers decreasing spend (contraction)
Current customers leaving (traditional churn)
Net negative churn means when you add up the bottom three, revenue has increased.
Another way to say it is you don’t have to add new customers to keep growing revenue.