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A comment on We Wasted $50K on Google Ads So You Don't Have To (2019). Parent comment
The writer establishes they have some baseline analytics and understanding of demand generation prior to embarking on paid.
Then they embark on paid.
Then they tell you what they learned.
FWIW for any organization new to paid, this article will probably save you some 10s of thousands in spend if you internalize it properly.
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The writer establishes they have some baseline analytics and understanding of demand generation prior to embarking on paid.
Then they embark on paid.
Then they tell you what they learned.
FWIW for any organization new to paid, this article will probably save you some 10s of thousands in spend if you internalize it properly.