Re:We Wasted $50K on Google Ads So You Don't Have To (2019)
by 83457 on Friday January 24, 2020 @08:49AM
(#22138183)
They are getting more new customers (edit: others have pointed out it also includes increased revenue from existing customers), thanks primarily to personal recommendations (word of mouth), than they are losing customers.
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Re:We Wasted $50K on Google Ads So You Don't Have To (2019)
by shawabawa3 on Friday January 24, 2020 @09:19AM
(#22138445)
That's not true
They are getting more increased revenue from existing customers than they lose from cancelling customers, which is very different
Re:We Wasted $50K on Google Ads So You Don't Have To (2019)
by trimboffle on Friday January 24, 2020 @08:52AM
(#22138202)
You sir, should have written the article.
Re:We Wasted $50K on Google Ads So You Don't Have To (2019)
by ryanwaggoner on Friday January 24, 2020 @09:25AM
(#22138498)
Except that this rewritten version is not correct!
They aren’t necessarily getting more new customers than old customers cancelling, but the combination of revenue from new customers and added revenue from upgrades from existing customers is more than the revenue lost from customers who cancel.
Which, btw, is exactly what they say, using standard industry terms, and it’s not ambiguous. It just wasn’t written for you, that’s all.