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A comment on We Wasted $50K on Google Ads So You Don't Have To (2019). Parent comment

Re:We Wasted $50K on Google Ads So You Don't Have To (2019) by ealexhudson on Friday January 24, 2020 @07:57AM (#22137699)
I guess the issue here is that your current LTV may not match the LTV of this cohort of customers, and the closer the CAC for this cohort gets to your LTV, the more you risk that actually there isn't margin there?
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