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Re:23andMe lays off 100 people as DNA test sales decline by Ohn0 on Thursday January 23, 2020 @06:07PM (#22133317)
They need a SaaS!

Monthly/yearly subscription to updates of some sort

Re:23andMe lays off 100 people as DNA test sales decline by reaperducer on Thursday January 23, 2020 @06:31PM (#22133527)
Monthly/yearly subscription to updates of some sort

And tie it into credit score fear.

"Do you want a higher credit score? Sure, we all do. So be sure your 23andMe DNA is up-to-date!"

Re:23andMe lays off 100 people as DNA test sales decline by perardi on Thursday January 23, 2020 @06:24PM (#22133472)
That might be workable.

Frankly, I think these mail-in DNA tests are like modern-day phrenology, but you could spin in that "pay us $x per year, and we will analyze your DNA every month once research becomes available".

Re:23andMe lays off 100 people as DNA test sales decline by a_imho on Friday January 24, 2020 @03:04AM (#22136291)
Pivot into mining all the present data and sell it to the highest bidder if not doing that already.