Re:23andMe lays off 100 people as DNA test sales decline
by Eric_WVGG on Thursday January 23, 2020 @05:20PM
(#22132906)
It occurs to me that they could have followed the software trend where everything is a subscription service. As more is learned from the genome, they can deliver more value to the customers over time.
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Re:23andMe lays off 100 people as DNA test sales decline
by dougmwne on Thursday January 23, 2020 @05:49PM
(#22133145)
Yeah, it seems like a major mistake to sell this as a one-time purchase. Market it as "genetic monitoring" Charge
a monthly or yearly fee to keep getting new genetic insights as research discovers the function of more mutations. Offer upsell re-tests with more complete or accurate sequencing.
I think they must have been banking on the data-set itself being highly valuable and made the tests cheap, then ran out of customers on both ends of the equation.
Re:23andMe lays off 100 people as DNA test sales decline
by joejerryronnie on Thursday January 23, 2020 @05:57PM
(#22133225)
GMAAS
Re:23andMe lays off 100 people as DNA test sales decline
by cnst on Friday January 24, 2020 @01:44AM
(#22135923)
I believe they actually did have it as a subscription model at one point (I think it was at a time that it was a choice of either $400 one-time, or $99 for the kit + extra for the subscription), but I guess they have more competition now, plus it's cheaper?