We existed fine up until now without pervasive facial recognition, but I find it difficult to conceive a future where this technology won't participate in some part of civic life. China is plowing ahead with smart city and rapidly developing surveillance state standards. US is not far behind. Europe is just ceding 5 years for illiberal forces to set standards, normalize behaviour and cultivate acceptance when it should be providing an alternate model - which can't be nothing because these businesses with go on with or without her.