They'll probably be promoted if they just play the politician or lobbyist. They could give any reason at all and pretend it's justified by various basic buzz words like "protecting the consumer" and citing recent stories about counterfit products. Basically, inflate the danger to consumers from counterfits and confuse them with bullshit marketing lingo about knowing what's best for your customers. This strategy might work for those Washington SB 4799 hearings, those lobbyists I've seen giving their comments are incredibly slimy and good at evading actual concerns consumers have.