EDIT: I've found one bit of news that suggests there'll be a wifi only Xoom: http://androidcommunity.com/motorola-xoom-wifi-clears-fcc-20...
If you have any doubts about Motorola’s intent to compete with Apple head on, here is their Super Bowl commercial: http://www.youtube.com/watch?v=09vmRWeNZSM
This video from Motorola makes their intent even clearer: http://www.youtube.com/watch?v=7vRgesYJHKo
They don’t want to target the higher end of the market, they want to obsolete the iPad. They shouldn’t be surprised when they get then criticized harshly for not delivering.
I do believe that only good quality tablets can compete head on with the iPad but I do also think that the price point is important. Apple has shown that it is possible to make a high quality $500 tablet.
Specs obviously still matter when it comes to the price but they don’t matter to consumers. They want a snappy device, that’s all.