Be careful to not fall into the trap. The signal to noise ratio and the nature of the work is such that your brilliance/minimalism and so on will be neither recognised nor appreciated. This is the problem of a proud craftsman trying to be the sales person. The loud sleazy dishonest sales person who has no idea how any of this nerd shit works will win. He will over-promise and under-deliver and lie, cheat, and misrepresent. And he will get away with it, and get rewarded for it.