“This is why I use ad blockers and a pi-hole server”

Re:“This is why I use ad blockers and a pi-hole server” by SifJar on Thursday January 23, 2020 @03:06AM (#22125762)

I also don't work in Internet ads, but my assumption would be that advertisers are unwilling to pay for a static ad to be displayed to e.g. 100k users when they could instead pay for ad that uses tracking to display only to the 500 users that might actually be interested.

And from NYT (or other publisher) perspective, 20 of the later is presumably more lucrative than 1 of the former

[ Parent | on HN ]

Re:“This is why I use ad blockers and a pi-hole server” by Moru on Thursday January 23, 2020 @03:44AM (#22125929)

* Translation: The 500 users that a machine thinks are interested in your product.

The meassurement of this being true is just as good as a Game ad published in a computer magazine.

[ Parent | on HN ]

Re:“This is why I use ad blockers and a pi-hole server” by mrr54 on Thursday January 23, 2020 @04:05AM (#22126016)

I think a video game ad displayed in a computer game magazine must be much more accurate than the kind of shitty advertising I get shown online.

[ Parent | on HN ]

Re:“This is why I use ad blockers and a pi-hole server” by remarkEon on Thursday January 23, 2020 @03:16AM (#22125803)

Fair. I obviously have a deep ignorance of the underlying economics here.

[ Parent | on HN ]