That's naive way of looking at things. Do you know how many brands and trademarks exist in the world? It's over 40 million! Do you know how many brands easily gets mixed up with normal English? When someone searches for best buy, do they always want to go to best buy store? When I type subway, do I want a sandwich shop or subway station? Doing things at scale is very different. And you can't be unfair to small brands while only taking care of big brands. While I understand your issue, there is no clear cut solution here.