Pointing to the amount spent and then declaring it impossible Russia swung the election is an extremely questionable argument coming from a user of this site. User targeting is the X-factor for facebook advertising; no one on this website believes that any X dollars spent on advertising is equivalent to any other X dollars spent. The fact that Russia microtargeted swing voters and voters in key states, and with the help of Cambridge Analytica data crafted messages for specific demographics, must be central to an analysis of whether they swung the election.