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Re:Every Google result now looks like an ad by mkolodny on Tuesday January 21, 2020 @12:46PM (#22109295)
Then later in that section:

> we believe the issue of advertising causes enough mixed incentives that it is crucial to have a competitive search engine that is transparent

This change seems to go directly against their belief that it's crucial for search engines to be transparent. After the change, it's way less transparent, or "easy to perceive or detect", that an ad is an ad.

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