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Re:Every Google result now looks like an ad by awb on Tuesday January 21, 2020 @11:11AM (#22108190)
Do they factor in the number of clicks on each result? If so then it would presumably improve over time.

I know Google also factors in how long people spend on the resulting webpage.

Re:Every Google result now looks like an ad by smt88 on Tuesday January 21, 2020 @11:19AM (#22108270)
Yes, they do factor in number of clicks. They also consider "regret" -- returning to the search list and picking a different result.