If Facebook disappeared tomorrow, the Internet would continue to function just fine. If email disappeared, we would be royally screwed.
Facebook could disappear for political, legal or financial reasons. Email can't.
i agree that facebook is proprietary, but i disagree respectfully that facebook is centralized, they have many datacenters around the world, it's a necessary when you're getting 400M page hits a day and whatever many TB's of photos being uploaded. so do friendster, myspace, orkut, twitter, linkedin, etc.
What is wrong with the current group of email standards? And why can't those problems be fixed by extending the existing standards?
Facebook is centralised. It is run by a single profit motivated company. I can't set up a Facebook messaging server. I can set up an email server. Email is distributed because anyone can set up a server.