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Re:How is search so bad? A case study by echelon on Sunday January 19, 2020 @11:40AM (#22092294)
> 0.0001% of content authors would employ semantic markup.

You don't think we'd have rich tooling to support it and make it easy to author?

Once people are using it with success, others will follow.

Re:How is search so bad? A case study by majewsky on Sunday January 19, 2020 @03:53PM (#22093984)
The breakthrough would be when Google were to rank pages with proper semantic markup higher. Just look at AMP.

(Of course that won't ever happen, but that's what would be needed.)