> I think the definition of malware is blurring though. On some websites when I view the list of advertisers & third parties listed in consent dialogs, it's literally hundreds of them. There's no way to tell how many of those are equally motivated to protect user data and be on best behaviour.

I worked on a side project a few years ago for price checking stuff. When I was working on the toys r us integration I noticed their site loaded insanely slow. So I dug deep and the site had dozens of hits to random urls. After doing a bit of spelunking - whois lookups, etc - the webpage was having my browser contact pretty much every major (or subsidiary of) tech company you could think of: oracle, ibm, cisco, facebook, etc. etc. etc.

It made me realize how utterly insane the web has gotten.