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Re:Building a more private web: A path towards making third ... by phkahler on Tuesday January 14, 2020 @12:29PM (#22047008)
>> to ensure that ads continue to be relevant for users

When users can't be tracked, ads will be less targeted which means Google will not be as valuable to advertisers.

Re:Building a more private web: A path towards making third ... by wizzwizz4 on Wednesday January 15, 2020 @02:25PM (#22057529)
Users can be tracked, easily, without third-party cookies, by an organisation with enough presence across the web. Google has JavaScript on over half of the top 100 000 most popular websites.