Tons of paperwork must be submitted to the App Store, then you wait. Constantly getting the feeling this might not happen without abandoning your user base. The mental torture is what’s gets me... they should just have 1 or 100 clear steps and you know when it’s done, it’s done.

It’s frustrating to the point it’s a topic we raise with our customers during the initial requirements gathering phases of app development. I’ve seen our startup clients go through this all the way to one of our clients that’s a 30Bn publicly traded company.